10 Week Business
Growth Sprint
Validate what deserves to scale — then turn it into a fundable plan.
A focused 6-week engagement + 4 weeks of personal execution support to help you test your best business growth idea, make a clear decision, and move forward with confidence.
The Gap For Small Business Owners
STRONG BUSINESS. NO CAPITAL.
You’ve built something real, but growth feels unclear.
You’re juggling ideas, covering gaps, and making decisions without clear signal.
So you:
Try new things without knowing if they’ll work
Use personal capital to keep momentum
Feel like you’re always one move away—but not sure which move
That’s not a hustle problem. It’s a clarity and validation problem.
Our Solution
THE 10 WEEK BUSINESS GROWTH SPRINT
A focused 6-week engagement to:
Identify your strongest growth opportunity
Test it in the real market
Turn it into a clear execution plan
Build a capital-ready path forward
Plus: 4 weeks of post-sprint execution support
Weekly 1-hour calls to help you apply, adjust, and move forward with clarity.
HOW IT WORKS
WEEK 1
Find the opportunity and define the customer
WEEKs 5 - 6
Turn the validated idea into a plan.
Define capital, execution, and targets
WEEKs 2 — 3
Run fast, low-cost experiments
Answer one question: will someone pay?
WEEKs 7-10
Apply the plan with 1-on-1 support
Refine based on real-world feedback
WEEK 4
Look at real results and decide to push forward, pivot, or start over.
WEEKs 11
Apply the plan with 1-on-1 support
Refine based on real-world feedback
THE S.C.R.A.T.C.H.™ FRAMEWORK
SCRATCH is a structured system for building businesses grounded in real demand and validated through revenue. It guides operators from identifying opportunity to testing, deciding, committing resources, and managing the business as an asset.
R — RUN EXPERIMENTS
Test whether customers will pay.
A — ANALYZE THE RESULTS
Extract insights from real outcomes.
T — TWEAK THE MODEL
Refine, pivot, or end based on evidence.
C — COMMIT
Allocate time & capital, to growth revenue.
C — CUSTOMER
Define the audience and the pain they are experiencing.
S — SIGNAL
Identify real-world opportunities and unmet demand.
H — HARVEST THE RESULTS
Track and optimize the performance of the asset.
About Me
FOUNDER’S STORY
Peace, I’m Steve Royster.
I help owner-operators validate, build, and fund new ventures. .
I've spent 15 years at the intersection of venture capital, technology, and community development — helping founders build, funders deploy, and businesses grow.
I started Scratchwork because the path from good to great shouldn't require an insider's network, misaligned missions, or a consulting firm's overhead. It requires the right structure, tested in the real market, with capital aligned to the outcome.
Trusted By Entrepreneurs, Creatives, and, Funders
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"I’m looking forward to further collaborations and any business owner looking for a strategic partner who can connect growth, structure, and impact would benefit from working with Steve."
Malik Yoba, Founder & CEO of Yoba Development
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"We collaborated on activations in st. louis and los angeles to reach underbanked communities where they live. he didn't just show up with ideas, he showed up with a framework to get the job done."
Valerie Wray, Head of Experiential and Cultural Brand Experiences at NIMBUS
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"Steve was a thoughtful and high value partner in helping us sharpen how we positioned tmc capital to banks, investors, and financial institutions."
Daniel Fernandez, CEO of TMC Community Capital
PARTNERS
BRAND STRATEGY
CREATIVE DESIGN
CAPITAL LENDING
WHAT HAPPENS AFTER YOU BUY THE SPRINT?
No waiting. No confusion. We get to work immediately.
1. You’re in (Immediate)
Access onboarding and scheduling
2. We get context (Day 1)
You complete a short intake so I understand your business
3. We lock your sessions (Day 1–2)
We set your Sprint cadence
4. We identify the opportunity (Week 1)
Define the signal and customer
5. We test in the real market (Weeks 2–3)
Answer one question: will someone pay?
6. We make the call (Week 4)
Push, pivot, or cut
7. We build the plan (Weeks 5–6)
Turn it into execution + capital roadmap
8. We support execution (Weeks 7–10)
Weekly calls to help you apply and adjust
By the end, you won’t be guessing. You’ll know exactly what deserves to scale—and how to move forward.
FAQs
Is this for early-stage or established businesses?
1
This is for operators with a real business—revenue, customers, and momentum— but unclear on what to scale next or how to unlock capital. If you’re still at the idea stage, this isn’t the right fit.
What if I already have multiple growth ideas?
2
That’s exactly the problem we solve. Most businesses don’t fail from lack of ideas. They stall because they don’t know which one deserves investment. We narrow it down and test what actually works.
Do you help me get funding directly?
3
Yes. But we don’t start with funding. We start with proof. Once you have validated demand and a clear plan,
you’re in a much stronger position to access the right capital. We can then start making introductions to our lender and investor network.
How much time will this require from me?
4
Expect one structured session per week and time to execute simple market tests. This is not passive. You’ll need to engage and move quickly.
That’s a win.
It means you didn’t waste months—or capital—on something unproven.
We either validate what works or eliminate what doesn’t. In either case you’ll walk away with a clearer path to revenue and growth then when you started.
5
What if my idea doesn’t work?
Is this consulting or a program?
6
It’s a structured engagement. There’s a clear process, timeline, and outcome. This isn’t open-ended consulting or brainstorming.
What exactly do I walk away with?
7
A validated growth strategy
A clear decision on what to invest in, or not
A fundable business model and execution plan.
1-on-1 engagement with a product innovation and startup financing professional
Not ideas. Not theory. Just evidence.
Why is this $10,000?
8
Because better business decisions require strategic expertise and dedicated time to validate in the market.
One wrong growth bet can cost far more than $10K — in time, money, and missed opportunity.
This is about getting clear on what’s actually worth scaling before you commit resources.
Is this guaranteed to work?
9
No serious growth program is guaranteed.
What is guaranteed is a structured process to help you make better decisions, faster.
You will leave with clarity you don’t have today.
Is this guaranteed to work?
10
No serious growth program is guaranteed.
What is guaranteed is a structured process to help you make better decisions, faster.
You will leave with clarity you don’t have today.
HOW READY IS YOUR BUSINESS TO GROW?
You don’t need more ideas. You need to know what actually deserves to scale—and prove it.